LANDIA Confidential

Prepared for Reliant Energy

Agustín
Alberdi/
Robert
Llauro


LANDIA  ·  Represented in the U.S. Hispanic market by Momentum Scroll ↓
01 / The directorsReliant Energy
01

Agustín
Alberdi

Agustín Alberdi is one of Argentina's leading commercial directors, with a body of work built on craft and storytelling for brands including Stella Artois, Axe, Audi, Coca-Cola, VH1 and Amstel. Distinctive and experimental, he keeps pushing at technique. Featured in Saatchi & Saatchi's New Talent Showcase early on, he has since won at Cannes Lions and taken home a Grammy, and has been named among the world's best directors by the Gunn Report.

He has worked with Iggy Pop, Messi, Suárez, Neymar and Pitbull, among many others. Agustín has turned his experience into the mentorship of emerging talent — directors Lucas Shannon, Matías Moltrasio and Milton Kremer among them. He is the founder and head of The Movement, LANDIA's label for digital content and music videos, tapping youth culture with a nimble production approach.

Multifaceted, whether in comedy or dramatic storytelling — the films are always distinctly his own. He has directed his fair share of strange, fantastical and hilarious campaigns.

Brands

Stella Artois · Axe · Audi · Coca-Cola · VH1 · Amstel · IKEA · Schweppes · Mercado Libre

Talent

Iggy Pop · Messi · Suárez · Neymar · Piqué · Iniesta · Pitbull · Tevez · Mascherano · Agüero

Awards

Cannes Lions · Grammy · AHAA Best of Show · FIAP Grand Prix · Saatchi & Saatchi New Talent · Named one of the best directors by the Gunn Report

02

Robert
Llauro

Robert Llauro is a filmmaker whose work traverses a spectrum of human experience, reflecting his passion for sparking strong emotional reactions. Visually driven and evocative, his films are natural, atmospheric, and carry a cinematic edge. Raised in Buenos Aires, Robert began studying and experimenting with film before finishing high school, and went on to attend the Film University of Buenos Aires.

Since then he has directed commercials for Ram, Adidas, Budweiser, Google, Buick, Avon and Smirnoff, working alongside notable agencies and world-class athletes including Neymar and Lionel Messi. He splits his time between Los Angeles and New York City, and is one half of the photography duo Studio Couple with stylist Carolina Orrico — her fashion expertise, his cinematographic eye.

Natural, atmospheric, with a cinematic edge. Visually driven and evocative — work that spans a broad spectrum of the human experience.

Brands

Modelo · Ram · Corona · KIA · Acura · Adidas · Budweiser · Jack in the Box · Sprite · Glad · Tecate · Spotify · Red Baron

Talent

Gaby Lopez · Mickey Muñoz · Daddy Yankee · Becky G · Messi · Neymar · Thalía · Nicki Nicole · Myke Towers · Mau & Ricky · Ronda Rousey

Also

Half of Studio Couple, a photography duo with stylist Carolina Orrico

02 / The companyLANDIA

We are a global
creative partner

LANDIA stands at the forefront of innovation in the global production landscape, with nine offices across nine countries. The company specializes in bi-cultural work, blending cross-cultural nuance to produce globally resonant content.

With the ability to bid across multiple markets for a single project, LANDIA delivers the most efficient, tailored solution for each client — all under one name. They always have the home field advantage.

The backbone of every decision is craft. LANDIA produces fully-integrated, multi-deliverable campaigns of the utmost visual quality and authenticity.

Every global office is managed by a first- or second-generation LANDIAN, and every managing director starts at headquarters in Buenos Aires before relocating. That is how the philosophy holds across 2,300+ productions to date.

Global numbers2026
09
Offices
60
Directors
06
Creative directors
20
Producers
200+
Projects per year
600+
Awards
AccoladesSelected
79
Cannes Lions
04
Palme d'Or, Cannes
04
Ad Age A-List production company standouts

At Cannes Lions 2024 LANDIA ranked 6th in the Palme d'Or — the third time on the list — and was named a Standout on Ad Age's 2025 Production Company A-List for the fourth time.

What we do
  • Campaigns at scale
  • Digital & social videos
  • Original content + TV series
  • Feature films + documentaries
  • Music videos
  • Experiential + activations
Offices
  • Argentina · Brazil · Chile
  • Colombia · Mexico
  • Portugal · Spain
  • Uruguay
  • USA
CraftCultureInstinctPartnership
03 / Case studyThe Movement by LANDIA
The Movement by LANDIA

The Movement is a global creative studio and production company synchronizing solutions for the music industry — working across the music biosphere to shape coherent creative and strategic rollouts.

It is founded and headed by Agustín Alberdi.

Case study film · GRASA · Nathy Peluso · Directed by Agustín Puente · 0:52

Grasa

An album that arrived as a film, a show and a world tour. One creative team carried Nathy Peluso's second record from first sketch to sold-out theatres — and to a Latin GRAMMY.

The GRASA production board in preproduction
Preproduction · March–April 2024
Still from the GRASA film
The film · Nathy Peluso
GRASA live show
The show · Sold out
By the numbersLANDIA figures
04
Shooting days
03
Cities — Buenos Aires, Madrid, NYC
20.6M
Views
03
Sold-out theatres, 420+ spectators
23K+
Sold-out tickets
01
Latin GRAMMY

The movie won a
Latin GRAMMY 2024

Best Long Form Music Video · November 2024
What The Movement handled
  • Creative direction
  • CCTV direction
  • Stage design
  • Lighting design
  • Visual content creation
  • Artist identity & brand development
  • Previsualization & rendering
Why it matters here

GRASA is the clearest proof of what this group does under one roof: a single creative idea built out as film, stage, content and tour, on a four-day shoot across three cities, with the craft holding at every format.

For a brand campaign that has to live as a spot, a social cutdown and a live moment, that is the same muscle — and Agustín Alberdi, one of the two directors above, is the one who built the studio behind it.

04 / Next stepContact

Let's get
into it

Happy to talk availability, budget shape or a treatment call for either director.

U.S. Hispanic Rep
Bettina Abascal
Momentum
bettina@momentum-reps.com
Strategy & Growth
Juanita Lopez
Momentum
juanita@momentum-reps.com
Managing Partner & EP
Juan Taylor
LANDIA
juantaylor@landia.com
US Executive Producer
Nicole Feddock
LANDIA
nicolefeddock@landia.com